[{"data":1,"prerenderedAt":128},["ShallowReactive",2],{"blog-index-en":3},[4,69],{"id":5,"title":6,"audience":7,"authorId":8,"body":9,"dateModified":43,"datePublished":43,"description":44,"draft":45,"extension":46,"faq":47,"meta":60,"navigation":45,"path":61,"readTime":62,"seo":63,"slug":64,"stem":65,"summary":66,"translationKey":64,"type":67,"__hash__":68},"blog_en\u002Fen\u002Fblog\u002Fai-visibility.md","How do you measure what language models know about a company?","Who it's for: marketing teams and business owners","founder",{"type":10,"value":11,"toc":37},"minimark",[12,16,19,24,27,30,34],[13,14,15],"p",{},"Visibility in language models is the share of queries in whose answers a model names the company and describes it correctly. It is measured with a repeatable set of questions run through several models.",[13,17,18],{},"A single query shows nothing: a model's answer changes from run to run.",[20,21,23],"h2",{"id":22},"what-is-actually-counted","What is actually counted",[13,25,26],{},"Three things. Whether the company is mentioned at all, in what capacity it is named, and whether the facts — the line of business, the country, the products — match reality.",[13,28,29],{},"The last matters more than the first. A mention with a wrong description is worse than no mention at all.",[20,31,33],{"id":32},"why-this-is-a-separate-task","Why this is a separate task",[13,35,36],{},"Search engine optimisation works with links and positions. Here there is neither: there is only the text of the answer, which has to be parsed and counted. Tools built for search do not do this work.",{"title":38,"searchDepth":39,"depth":39,"links":40},"",2,[41,42],{"id":22,"depth":39,"text":23},{"id":32,"depth":39,"text":33},"2026-08-17","You have to ask the models the same thing many times and count what they answer about the company.",true,"md",[48,51,54,57],{"question":49,"answer":50},"Why can't you just ask the model once?","A model's answer changes from run to run. The measurement only makes sense across a series of repeats.",{"question":52,"answer":53},"How does this differ from search rankings?","In search there is a link and a position. In a model there is only the text of the answer, so what gets counted is the mention, the wording and the accuracy of the facts.",{"question":55,"answer":56},"Can you influence what a model says about a company?","Indirectly. A model draws on the sources available to it, so what matters is what has been written about the company and how unambiguously it is worded.",{"question":58,"answer":59},"How often should it be measured?","Regularly. Models are updated, and the picture changes without the company doing anything.",{},"\u002Fen\u002Fblog\u002Fai-visibility",4,{"title":6,"description":44},"ai-visibility","en\u002Fblog\u002Fai-visibility","Visibility in language models is measured the same way as visibility in search: with a repeatable set of queries and a count of what ended up in the answer.","analysis","H6eIDmOl7czpXf9Uqys_gp5XvByNJFWjL13K5Tr09Aw",{"id":70,"title":71,"audience":72,"authorId":8,"body":73,"dateModified":43,"datePublished":43,"description":105,"draft":45,"extension":46,"faq":106,"meta":119,"navigation":45,"path":120,"readTime":121,"seo":122,"slug":123,"stem":124,"summary":125,"translationKey":123,"type":126,"__hash__":127},"blog_en\u002Fen\u002Fblog\u002Fdigital-agent.md","How does a digital agent differ from a chatbot?","Who it's for: managers choosing between adopting AI and hiring",{"type":10,"value":74,"toc":101},[75,78,81,85,88,91,95,98],[13,76,77],{},"A digital agent is a program that carries out a work task in full: it takes the assignment, does the work by the given rules and answers with a finished result. A chatbot in the same situation would return text to a chat window and stop there.",[13,79,80],{},"The difference is not in the model and not in the interface. It is in how the work ends.",[20,82,84],{"id":83},"where-the-line-runs","Where the line runs",[13,86,87],{},"A chatbot lives inside a conversation. It waits to be addressed, answers, and forgets the context as soon as the dialogue is closed. An agent lives inside a process: it starts on a schedule or an event, and it holds the state of the task and the history of the decisions made.",[13,89,90],{},"The practical consequence is verifiability. A chatbot's answer cannot be attached to a report. An agent's result can be opened, reconciled and passed on.",[20,92,94],{"id":93},"what-this-changes-in-a-department","What this changes in a department",[13,96,97],{},"The employee stops doing the routine work and becomes an operator: they set the tasks, check the result and answer for quality. The volume of work is no longer limited by the number of hands.",[13,99,100],{},"This does not remove the human. It changes what their time is spent on.",{"title":38,"searchDepth":39,"depth":39,"links":102},[103,104],{"id":83,"depth":39,"text":84},{"id":93,"depth":39,"text":94},"A chatbot answers a question; an agent does the work and leaves behind a result that can be checked.",[107,110,113,116],{"question":108,"answer":109},"Is an agent just a chatbot with a different interface?","No. A chatbot returns text; an agent returns completed work: a document, a record in a system or an action that has been carried out.",{"question":111,"answer":112},"Is a human still needed if an agent does the work?","Yes. Every agent has a point where the decision stays with the operator, and a failure is passed to a human.",{"question":114,"answer":115},"How many tasks does an agent handle at once?","Dozens. The limit is set by the platform's task queue, not by an employee's working day.",{"question":117,"answer":118},"What happens when something goes wrong?","The agent stops and passes the task to a human instead of trying to answer another way.",{},"\u002Fen\u002Fblog\u002Fdigital-agent",6,{"title":71,"description":105},"digital-agent","en\u002Fblog\u002Fdigital-agent","A chatbot ends its work with an answer in a chat window. An agent ends it with a result that can be opened, checked and passed on.","concept","ukMPwxhKTIUJgGb8AVknkYJYYunGgEQ21Zm0Dp_SMj0",1786720166970]