# What is QuorumLab and how is Soft Dev Oy connected to it? QuorumLab is a European research startup in AI Visibility. Soft Dev Oy represents it in Finland, and Leonid Kachuliak is its CTO. - URL: https://softdev.fi/en/blog/soft-dev-and-quorumlab - Author: Leonid Kachuliak, CEO — https://www.linkedin.com/in/leonid-kachuliak - Published: 2026-10-26 - Updated: 2026-10-26 - Section: Soft Dev — https://softdev.fi/en/blog/soft-dev - Language: en-GB - Translation: https://softdev.fi/blogi/soft-dev-ja-quorumlab - Source: QuorumLab – home page (checked 26.10.2026) — https://quorumlab.eu - Source: QuorumLab – About (checked 26.10.2026) — https://quorumlab.eu/about - Source: QuorumLab – How we work (checked 26.10.2026) — https://quorumlab.eu/how-we-work - Source: QuorumLab – Research and development (checked 26.10.2026) — https://quorumlab.eu/research-and-development - Source: Information Stratigraphy: A Five-Level Model of Sources Behind AI Visibility – Newsletter on the Results of Scholarly Work in Sociology, Criminology, Philosophy and Political Science, vol. 7, issue 2 — https://doi.org/10.61439/RSW39510 (2026-10-20) - Source: Leonid Kachuliak – LinkedIn profile (checked 25.10.2026) — https://www.linkedin.com/in/leonid-kachuliak --- ## In brief QuorumLab is a European research startup that measures and improves how artificial intelligence represents organisations and people. According to the company, since September 2026 QuorumLab has been represented in Finland by Soft Dev Oy, which signs the contracts and handles invoicing for Finnish projects. Soft Dev Oy's founder Leonid Kachuliak has been QuorumLab's Chief Technology Officer (CTO) since September 2026. When someone asks an AI assistant about a company, they get a ready answer assembled from many sources at once. Whether that answer is accurate, and where it comes from, is the question QuorumLab studies. Below: what QuorumLab is, how it works, and how Soft Dev Oy and its founder are connected to it. ## What is QuorumLab? QuorumLab is a European research startup that measures and improves how AI represents organisations and people. That is how QuorumLab describes itself on [quorumlab.eu](https://quorumlab.eu) (as of 26 October 2026), and it states its aim like this: the picture AI presents should reflect the reality a company has built. According to the company, the QuorumLab project started in September 2026. The website is in English and Finnish. QuorumLab's core concept is the machine layer. The machine layer is the environment from which AI assembles its picture of a company: websites and data, brands and people, independent sources, public discussions and the connections between them. This is the environment QuorumLab examines when AI describes a company inaccurately. ## What does QuorumLab do? QuorumLab works on AI Visibility, meaning how AI sees, gathers and presents information about a company or a person. According to quorumlab.eu, the work has three parts: - a free initial diagnostic: within 24 hours a company receives two reports, one on how AI describes it and one on the technical signals of its website and data; - a five-step navigational method: measure, map, change, measure again and adjust the course; - research and development (R&D) projects for cases where the cause of an inaccuracy is unknown: a research question, a hypothesis, a testable change and a repeat measurement. QuorumLab's research reaches beyond client projects. In October 2026 QuorumLab researchers published the article "[Information Stratigraphy: A Five-Level Model of Sources Behind AI Visibility](https://doi.org/10.61439/RSW39510)" in a scholarly journal. It looks at the levels of sources that make up public information about a company. ## How are QuorumLab and Soft Dev Oy connected? Soft Dev Oy represents QuorumLab in Finland. On quorumlab.eu this is stated at the bottom of every page, and the About page specifies that Soft Dev Oy handles contracts and invoicing for Finnish projects; the same page lists its company details. According to the company, Soft Dev Oy acts as QuorumLab's legal entity in Finland, and Soft Dev Oy built the AI Visibility tool, which QuorumLab uses to measure how AI describes companies, on its own [Axis Ordo](/en/blog/axis-ordo-ao-platform) platform. Five parties are involved, each with its own role: | Party | What it is | Role | | --- | --- | --- | | QuorumLab | European research startup, since September 2026; quorumlab.eu | research and services in AI Visibility | | Soft Dev Oy | Finnish company, Business ID 3335497-2, Mäntsälä; softdev.fi | represents QuorumLab in Finland: contracts and invoicing; develops Axis Ordo and AI Visibility | | Leonid Kachuliak | founder and CEO of Soft Dev Oy | CTO of QuorumLab since September 2026 | | Axis Ordo | AI-based operating system from Soft Dev Oy | the platform AI Visibility is built on | | AI Visibility | tool on the Axis Ordo platform | measures how AI describes companies and people; used by QuorumLab | The table shows how the roles divide: QuorumLab handles research and client work, while Soft Dev Oy handles the legal side in Finland and the technology the tool runs on. ## What is Leonid Kachuliak's role at QuorumLab? According to the company, Leonid Kachuliak became QuorumLab's Chief Technology Officer (CTO) in September 2026. The author information in QuorumLab's scholarly article (October 2026) describes his role this way: he leads the technical development of QuorumLab's research infrastructure for studying AI Visibility. He remains the founder and CEO of Soft Dev Oy. Both roles are listed on his [LinkedIn profile](https://www.linkedin.com/in/leonid-kachuliak). ## Does QuorumLab promise to change AI answers? No. QuorumLab states plainly on its website that its goal is not to make an external AI system say particular words. QuorumLab measures how AI describes a company, looks for the causes of inaccuracies and checks the result with a repeat measurement. The R&D page adds that the client receives the research findings, not a guarantee that the original hypothesis will be confirmed. This matches Soft Dev Oy's own rule: we do not promise to control other companies' AI. ## So what is QuorumLab to Soft Dev Oy? QuorumLab is a European research startup in AI Visibility that Soft Dev Oy has represented in Finland since September 2026. According to the company, Soft Dev Oy acts as its legal entity in Finland and developed the AI Visibility tool, and Soft Dev Oy's founder Leonid Kachuliak serves as QuorumLab's CTO. If you want to find out how AI describes your company, you can order a diagnostic on [quorumlab.eu](https://quorumlab.eu). ## Frequently asked questions ### Who represents QuorumLab in Finland? QuorumLab is represented in Finland by Soft Dev Oy (Business ID 3335497-2). According to the company, Soft Dev Oy acts as QuorumLab's legal entity in Finland: it signs the contracts and handles invoicing for Finnish projects. This is also stated at the bottom of every page on quorumlab.eu. The Finnish office can be reached at finland@quorumlab.eu. ### How is QuorumLab different from Soft Dev Oy? QuorumLab is a research startup: it measures how AI describes companies and people and carries out research in this field. Soft Dev Oy is a Finnish company that builds AI-based software products, including the Axis Ordo platform and the AI Visibility tool. According to the company, Soft Dev Oy represents QuorumLab in Finland, and its founder is QuorumLab's CTO. ### Can QuorumLab guarantee that AI will recommend a company? No. quorumlab.eu states plainly that QuorumLab's goal is not to make an external AI system say the words you want. QuorumLab measures the current picture, looks for the causes of inaccuracies, makes justified changes and checks the result with a repeat measurement. The client receives data and findings, not a promise of a particular AI answer. ## Sources - [QuorumLab – home page (checked 26.10.2026)](https://quorumlab.eu) - [QuorumLab – About (checked 26.10.2026)](https://quorumlab.eu/about) - [QuorumLab – How we work (checked 26.10.2026)](https://quorumlab.eu/how-we-work) - [QuorumLab – Research and development (checked 26.10.2026)](https://quorumlab.eu/research-and-development) - [Information Stratigraphy: A Five-Level Model of Sources Behind AI Visibility – Newsletter on the Results of Scholarly Work in Sociology, Criminology, Philosophy and Political Science, vol. 7, issue 2](https://doi.org/10.61439/RSW39510) — 2026-10-20 - [Leonid Kachuliak – LinkedIn profile (checked 25.10.2026)](https://www.linkedin.com/in/leonid-kachuliak)